For sales leaders / Manager overview
More referrals.
More repeats. Higher NPS.
One Project Consultant implemented R2 Pipeline in Q4 2023. Here is what happened to their repeat business over the following two years, measured against the average for the rest of their office.
- Their repeat business, 2025
- 52.6%
- Office average, same year
- 22.4%
- Consultants paying for it themselves
- 120
Repeat business as a percentage of total revenue. The third figure is current paying customers, none of whom were required to buy — they pay out of their own commission.
Repeat business as a share of revenue
2021–2025. R2 Pipeline implemented in Q4 2023, so 2024 is the first full year with it running.
2021
On R221.8%
Office18.8%
The same figures, exactly
Percentage of revenue from repeat business, with year-on-year change.
| Metric | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| On R2 Pipeline | 21.8% | 21.5% | 24.7% | 42.8% | 52.6% |
| Year on year | — | -1.4% | +14.9% | +73.3% | +22.9% |
| Rest of the office | 18.8% | 16.9% | 15.6% | 21.3% | 22.4% |
| Year on year | — | -10.1% | -7.7% | +36.5% | +5.2% |
What would that be worth across your office?
The numbers above are one person. Put your headcount in and we will hand it to the calculator, which works from your own assumptions rather than ours.
That is a combined database of 73,200 past customers.
What to measure in your office
These are one person's numbers, in one market, over two years. The honest way to find out whether they transfer to your office is to run it somewhere and watch four things.
Repeat business as a share of revenue
The number above. Measure it per rep, not per office, so adoption and result stay connected.
Review velocity and NPS
Consistent post-install communication is what moves these. They in turn move organic lead flow, which is the line item your P&L actually feels.
Cancel and save rate
Automated contact through the job protects revenue you have already booked. Easy to measure, rarely attributed.
Rep time spent on follow-up
If the system works, this goes down while the first three go up. If it goes up, it is not working.
Where this came from
R2 Pipeline was built by a Senior Project Consultant who has been selling for a Renewal by Andersen affiliate since 2014, because no existing CRM handled repeat and referral business the way the job actually needs. It has been running in a live office for over two years, and 120 Project Consultants now pay for it out of their own commission.
Individual results vary. The figures on this page describe one Project Consultant's experience and are not a guarantee, projection, or promise of what your office will achieve. See the disclaimer for the full position.